Lonely Planet Branding 3

Lonely Planet(LP) is one of the largest travel guidebook publishers in the world. Every year LP has encouraged and tempted thousand of people to go traveling all around the world. Travelers fly more, produce rubbish more like mineral bottle, plastic bag and etc. So it's time to shift brand perception from just a 'tempting travel guidebook publishers' towards a 'tempting & responsible travel guidebook publishers'.

This Environmental branding emphasize on how did people view our planet with touching on environmental issues as to promote public awareness of environmental issues. Visually highlighting on the 'LANET' word is because the word is so motivating & linking with LP. We LP define PLANET with LONELY and therefore we love traveling because travel can make you forget the loneliness, & everything. But when there is a 'DIRTY PLANET' or 'UGLY PLANET', do you love it?